Audience Profiling

Audience profiling is all about taking into consideration a text's target audience, and using this as research to develop the text and make it appeal more to the market. This can either have good or bad effects on the text, the reason being that the research must be read and applied to the audience in the way that they'd want it to be dealt with to effect the text. 





An example, in my opinion, of it having bad effects would be with Cher Lloyd's song Swagger Jagger. It seems that by the lyrics, Cher's trying to attract an audience of her age or slightly younger. However many of the audience think that she's tried to hard to attract them, by using lyrics such as 'tweeting' relating to Twitter regularly. This can sometimes annoy the audience, and put them off liking and buying the song. However a much younger audience do like the song,  and it managed to get to number 1, so Cher hasn't really missed out on success or attention, whatever reasons there are behind it. 

On the other hand, I think that Pixie Lott attracts so many different audiences, that her audience profiling is spot on. She targets a teen audience, girls as they like to be able to relate to her songs, and the boys due to her voyeuristic appeal. But she also has a broad audience of younger as well as older people to target, due to her being a pop artist and how this genre usually appeals to a very large audience.