There is a relationship between the lyrics and the visuals that the audience can identify. The links created between the lyrics and visuals make it easier for the audience to follow the story of the song and the video. Goodwin says that the video can represent the lyrics by either amplifying, illustrating or contradicting them.
This is a video from last year's Year 13 Media A2 music coursework and demonstrates the links between lyrics and visuals quite well. An example of this being when the song holds the lyric 'You', and the video shows the word written down, lengthened on paper and the camera follows it as it gets longer. In this case, the lyrics are being illustrated as their way of being represented as they aren't the main focus of the video, but are still represented by the video quite subtly, but not noticeably.
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