Goodwin's Principles - 1

Genre Characteristics
Music videos demonstrate different genre characteristics due to the three different types of music video; Performance, Narrative and Conceptual. 
Performance based characteristics:
- shots of whole band
- short shots
- close-ups on instruments
- clothing to match genre
- main focus on artist all the way through
Example: 

This video is performance based, and we can tell this by the majority of shots being of the band themselves. There are also a range of close-ups on instruments and on the singer, as well as wide shots of the whole band playing together. This shows the audience their talent as an artist as well as making more recognisable to the audience.
Narrative Based Characteristics:
- based around a storyline
- follows the song
- storyline usually fragmented
- usually follows the meaning of the song
Example:

In this video, the mise-en-scene all fits in with the story that's being told by setting the scene and adding features to the characters. The story this video is telling matches the lyrics to the visuals, making it quite easy for the audience to follow.
Conceptual Based Characteristics
- single idea
- comical
- band aren't main focus
- abstract

This video is conceptual due to the video not following a storyline at all, and being completely abstract. The routine that the band are performing are extremely hard, and was all taken in just one shot, meaning that any mistakes would mean they'd have to start all over again.