CD Cover Draft Flatplan

Now my filming is all done, I've also started to plan the digipak that goes with the music video. Below are my first sketches of the panels on and inside the CD. 

My inspiration for the front panel of the CD cover came from the Kings of Leon album that I analysed in my post about Brand Identity. They used a section of all four band members faces, as well as mixing it with an eagles face. On my cover I just wanted the two halves of the two characters in my video's faces, making their eyes the main focus by using direct contact, which all links into the video. 

Shot List

shot list

Where are these shots being used? 


Close-Up:
At the very beginning of the video where the music is just the lyrics being sung with a radio effect on the voice. This emphasises the microphone as a motif, as well as focussing the audience on the singing. 
Extreme Close-Up:
Extreme close-up shots similar to this are used in a few places in the video, as it helps to meet Goodwin's principles of matching lyrics to visuals, as the lyrics are 'and if you close your eyes in time' as well as 'sing it back to the eyes that shined once for you'. It also reinforces Goodwin's principle of the 'Notion of Looking', as there are both direct and indirect shot of both Ellie and Kieran's eyes. 
Two-Shot:
This shot will be used in different ways throughout the video as I need to portray the relationship between these two characters. The shot showing above goes with the lyric 'sing it back to the eyes that shined once for you' as it uses notion of looking by the characters both looking at each other, as well as lyrics to visuals as Kieran is singing it back to Ellie. 
Wide Shot:
I've used wide shots quite often in the video, which enables me to get quite a lot in one shot, for example the picture above has both characters sat on a picnic blanket with a picnic basket, a clock and calendar, as well as showing the location. 
Medium Shot: 
These shots are most common in the performance areas of my video, as I wanted to make sure Kieran's start image was portrayed to the audience, so they need to be able to see his face, but I also wanted the microphone as the motif to be visualised throughout as well.
Long Shot:
I've used a long shot of Ellie during the break-up section in the middle of the video, to reinforce the idea that they're not together at this stage, and she is isolated on her own with no-one else around. The example above is a medium long shot as I still wanted her to be able to be easily recognised by the audience as her character. 
Aerial Shot:
Perspective is added when using an aerial shot, and makes the audience focus on what's on the ground, and helps them to take in what the items, for example the clock/calendar, represent within the video (time passing by). The example above is a spinning aerial shot at the very end of the video to round up the ending. 

Final Storyboard

Final Storyboard

Filming Photos

Filming, a set on Flickr.

Here are some pictures showing how I filmed a range of shots with Ellie. Click on the title of the post to view the photos in full. 

Permission To Use 'Still Alive'

To make sure that no rules of copyright were breached, I contacted the artist of the track to make sure that I had permission to use his track for my video. 

Filming - Friday 21/10/11

What did I do? 
The last shots of the video were shot today, for example the spinning aerial shot to end the video as well as the months being ripped off of a calendar. I also shot the section where the shot is kept exactly the same, but changes on the beat and more clocks and calendars are added into the scene. 


Evaluation of the day?
Most of the shots worked really well and I managed to get all the shots filmed in the time I had allocated. However I did struggle to do the spinning aerial shot. I found it hard to keep the camera spinning above the mic, clocks and calendars without getting shots of my feet or just the plain grass. The shots do look quite handheld and not as smooth as I'd hoped for. When I look at the footage on the macs I'll see if there's a way I can crop the best parts of the footage, if not I may need to use a different way of filming the shot and try again. 

Creating A Brand Identity

Creating A Brand Identity

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