Having a 'niche'?

Lady Gaga

When Lady Gaga first became famous with her number 1 'Just Dance', it was clear to see that she had a very niche persona and style. Her eccentric style, music video's and in some cases lyrics make her totally different from any other artist. The way she uses costumes and styling to promote herself is very similar to they David Bowie promoted himself (high heels and brightly coloured hair), and this seems to be a popular way to become noticed and gain recognition from potential fans. Gaga used to perform without all the excess costume and persona, and played different music, just her and her piano, in nightclubs and bars when with the label Def Jam, but was then dropped, and Gaga found Redone, which is where her success really came about with the eccentric extras.