John Stuart says the essence of intertextuality is 'incorporating, rading and reconstructing'.
The term refers to using something which the audience may be familiar to generate both potentially nostalgic associations and new meanings. It is more explicitly evident in music videos than any other media text (with the exception of advertisements).
Film
The Madonna 'Material Girl' video has an extremely strong intertextual reference to the film 'Gentlemen Prefer Blondes'. The video features a sexy blonde, using her looks to get what she wants. This is the principle in both the film and the music video. Madonna also has very similar costumes, setting and other characters to make the reference all the more evident.
TV
The video below of the Beastie Boys is intertextual of a cop show, as it is presented as a spoof in a comical way.
R.E.M. also use TV as their intertextual references, as they make their video a parody of a news programme, with shots of the singer as the main newsreader, and then the video also goes to the weather and external news links.
Video Games
This references a generics video game, by turning all of the band members into characters in the video game.
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