Inter = between
Textual = concerning a text (any media form)
Intertextuality - when a text makes references to other existing texts, using similar settings, costumes, characters etc. Particularly occurs in popular music videos.
"Incoporating, raiding and reconstructing"
Potentially nostalgic associations and new meanings - perhaps more explicitly evident in a music video than any other form (exception of advertising).
Monday 20 June 2011
Genres of Music Videos
Music videos are mainly catagorised into three classifications:
1) Performance - focused on the artist or group performing the track
2) Narrative - telling a story or part of a story, normally linked to the lyrics
3) Conceptual - more abstract, using a range of images to suggest a mood or experience but not a straightforward narrative.
Features of Performance
- Lip synch
- Miming playing instruments
- Close-up shots
- Carefully choreographed dance routines - aids visualisation and the 'repeatability' factor
Why recreate the 'performance'?
- recreate 'live' experience
- promote the real talent of the artist
- confirm the 'star image' of the artist
Features of Narrative
- Linear, circular or fragmentary
- Can be intercut with performance
- Range of shots and fast editing
Why tell a story?
- Aids visualisation of the lyrics
- Frames the artist as narrator or participant, sometimes also as 'star'
- Presents artist as aspirational or desirable
- Illustrates, amplifies or contradicts the lyrics
Features of Conceptual
- May have elements of narrative e.g. recurring characters or locations
- May or may not include the artist
- Images may illustrate, amplify or contradict the lyrics or feel of the song
Where did they orginate from?
- Around 1970, the record industry discovers TV shows as a great opportunity for promotion
- Focus on producing short 'promos' (early music videos)
- Bohemian Rhapsody by Queen (1975) started an era, effects such as slow fades, crossovers, low angle and close-up shots. These emphasised Queen's star image, for example the lighting on their faces fading in from shadow become iconic, as well as the video emphasising their talent as a band.
1) Performance - focused on the artist or group performing the track
2) Narrative - telling a story or part of a story, normally linked to the lyrics
3) Conceptual - more abstract, using a range of images to suggest a mood or experience but not a straightforward narrative.
Features of Performance
- Lip synch
- Miming playing instruments
- Close-up shots
- Carefully choreographed dance routines - aids visualisation and the 'repeatability' factor
Why recreate the 'performance'?
- recreate 'live' experience
- promote the real talent of the artist
- confirm the 'star image' of the artist
Features of Narrative
- Linear, circular or fragmentary
- Can be intercut with performance
- Range of shots and fast editing
Why tell a story?
- Aids visualisation of the lyrics
- Frames the artist as narrator or participant, sometimes also as 'star'
- Presents artist as aspirational or desirable
- Illustrates, amplifies or contradicts the lyrics
Features of Conceptual
- May have elements of narrative e.g. recurring characters or locations
- May or may not include the artist
- Images may illustrate, amplify or contradict the lyrics or feel of the song
Where did they orginate from?
- Around 1970, the record industry discovers TV shows as a great opportunity for promotion
- Focus on producing short 'promos' (early music videos)
- Bohemian Rhapsody by Queen (1975) started an era, effects such as slow fades, crossovers, low angle and close-up shots. These emphasised Queen's star image, for example the lighting on their faces fading in from shadow become iconic, as well as the video emphasising their talent as a band.
Coursework Brief
A promotion package for the release of an album, to include:
- a music promo video [40 marks]
- a cover for its release as part of a digipak (CD/DVD package) [10 marks]
- a magazine advertisement for a digipak (CD/DVD package) [10 marks]
As well as:
- a blog recording your planning and research for the project [20 marks]
- an evaluation - either part of your blog or embedded PowerPoint [20 marks]
- a music promo video [40 marks]
- a cover for its release as part of a digipak (CD/DVD package) [10 marks]
- a magazine advertisement for a digipak (CD/DVD package) [10 marks]
As well as:
- a blog recording your planning and research for the project [20 marks]
- an evaluation - either part of your blog or embedded PowerPoint [20 marks]
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